Better wording on the Sleepy page

Author: nedbat

doc/sleepy.rst

@@ -7,9 +7,9 @@
 Sleepy Snake
 ============
 
-Coverage.py's mascot is Sleepy Snake, drawn by Ben Batchelder.  He can be found on `Instagram`_ and at
-`artofbatch.com`_.
-Some details of Sleepy's creation are on `Ned's blog`__.
+Coverage.py's mascot is Sleepy Snake, drawn by Ben Batchelder.  Ben's art can
+be found on `Instagram`_ and at `artofbatch.com`_.  Some details of Sleepy's
+creation are on `Ned's blog`__.
 
 __ https://nedbatchelder.com/blog/201912/sleepy_snake.html
 

howto.txt

@@ -9,6 +9,7 @@
 - Python version number in classifiers in setup.py
 - Copyright date in NOTICE.txt
 - Update CHANGES.rst, including release date.
+    - don't forget the jump target
 - Update README.rst
     - "New in x.y:"
     - Python versions supported