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2,500 changes: 2,500 additions & 0 deletions SOCIAL MEDIA DATA ANALYSIS/Facebook-Data-Analysis/Facebook Data Analysis.ipynb

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Quarter,Facebook revenue(USD millions)
Q2 2012,1184
Q3 2012,1262
Q4 2012,1585
Q1 2013,1458
Q2 2013,1813
Q3 2013,2016
Q4 2013,2585
Q1 2014,2502
Q2 2014,2910
Q3 2014,3203
Q4 2014,3851
Q1 2015,3543
Q2 2015,4041
Q3 2015,4501
Q4 2015,5841
Q1 2016,5382
Q2 2016,6436
Q3 2016,7011
Q4 2016,8809
Q1 2017,8032
Q2 2017,9321
Q3 2017,10328
Q4 2017,12972
Q1 2018,11966
Q2 2018,13231
Q3 2018,13727
Q4 2018,16914
Q1 2019,15077
Q2 2019,16886
Q3 2019,17652
Q4 2019,21082
Q1 2020,17737
Q2 2020,18687
Q3 2020,21470
Q4 2020,28072
Original file line number Diff line number Diff line change
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Year,Facebook revenue(USD millions)
2012,5089
2013,7872
2014,12466
2015,17928
2016,27638
2017,40653
2018,55838
2019,70697
2020,85965
Original file line number Diff line number Diff line change
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Quarter,Facebook ad revenue(USD millions)
Q2 2012,992
Q3 2012,1086
Q4 2012,1329
Q1 2013,1245
Q2 2013,1599
Q3 2013,1798
Q4 2013,2344
Q1 2014,2265
Q2 2014,2676
Q3 2014,2957
Q4 2014,3594
Q1 2015,3317
Q2 2015,3827
Q3 2015,4299
Q4 2015,5637
Q1 2016,5201
Q2 2016,6239
Q3 2016,6816
Q4 2016,8629
Q1 2017,7857
Q2 2017,9164
Q3 2017,10142
Q4 2017,12779
Q1 2018,11795
Q2 2018,13038
Q3 2018,13539
Q4 2018,16640
Q1 2019,14912
Q2 2019,16624
Q3 2019,17383
Q4 2019,20736
Q1 2020,17440
Q2 2020,18321
Q3 2020,21221
Q4 2020,27187
Original file line number Diff line number Diff line change
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Quarter,Monthly_active_users(millions)
Q1 2010,431
Q2 2010,482
Q3 2010,550
Q4 2010,608
Q1 2011,680
Q2 2011,739
Q3 2011,800
Q4 2011,845
Q1 2012,901
Q2 2012,955
Q3 2012,1007
Q4 2012,1056
Q1 2013,1110
Q2 2013,1155
Q3 2013,1189
Q4 2013,1228
Q1 2014,1276
Q2 2014,1317
Q3 2014,1350
Q4 2014,1393
Q1 2015,1441
Q2 2015,1490
Q3 2015,1545
Q4 2015,1591
Q1 2016,1654
Q2 2016,1712
Q3 2016,1788
Q4 2016,1860
Q1 2017,1936
Q2 2017,2006
Q3 2017,2072
Q4 2017,2129
Q1 2018,2196
Q2 2018,2234
Q3 2018,2271
Q4 2018,2320
Q1 2019,2375
Q2 2019,2414
Q3 2019,2449
Q4 2019,2498
Q1 2020,2603
Q2 2020,2701
Q3 2020,2740
Q4 2020,2797
Original file line number Diff line number Diff line change
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Date,Percentage_using_Facebook
Aug-12,54
Sep-13,57
Sep-14,58
Apr-15,62
Apr-16,68
Jan-18,64
Feb-19,69
Original file line number Diff line number Diff line change
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Page,Likes(millions)
Facebook App,209
Samsung,161
Cristiano Ronaldo,125
CGTN,116
Real Madrid CF,111
Shakira,111
Coca-Cola,107
Will Smith,105
Vin Diesel,105
China Daily,103
FC Barcelona,103
Leo Messi,102
Tasty,98
Rihanna,96
Eminem,91
China Xinhua News,89
YouTube,86
People’s Daily_China,86
Mr Bean,86
McDonald’s,79
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Frequency_of_usage,% of_users
Daily,73
Weekly,20
Monthly,5
Less,2
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Device(s)_used_to_access_Facebook,Percentage of users
Desktop only,1.7
Mobile and Desktop,17.3
Mobile only,81
Original file line number Diff line number Diff line change
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Operating system used to access Facebook,Percentage of users
Android,80.7
iOS,14.7
Other,4.6
Original file line number Diff line number Diff line change
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Activity,Facebook,Instagram,Snapchat,Pinterest,Twitter
Viewing photos,65,77,64,59,42
Watching videos,46,51,50,21,32
Sharing content,57,45,46,21,32
Sharing-content,43,31,45,12,20
Networking,33,23,21,10,26
News,38,18,17,9,56
shopping-for-products,15,11,5,47,7
Promote-business,7,9,6,5,7
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Activity,30-day_average,Male_users,Female_users
Pages liked*,1,1,1
Posts liked,11,10,12
Comments,5,4,7
Shares,1,1,1
Ads_clicked,11,9,14
Original file line number Diff line number Diff line change
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Age,Comments,Likes,Comments,Likes
18-24,5,12,5,12
25-34,6,13,4,11
35-44,9,15,5,11
45-54,11,14,4,7
55-64,10,11,4,5
65+,7,9,3,5
Original file line number Diff line number Diff line change
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Age,Female,Male
18-24,10,8
25-34,13,9
35-44,18,12
45-54,19,11
55-64,19,11
65+,14,9
Original file line number Diff line number Diff line change
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Content type,Percentage of posts
Photos,35.6
Videos,15.1
Links,47.2
Status,2.1
Original file line number Diff line number Diff line change
@@ -0,0 +1,41 @@
Quarter,Daily_active_users(millions)
Q1 2011,372
Q2 2011,417
Q3 2011,457
Q4 2011,483
Q1 2012,526
Q2 2012,552
Q3 2012,584
Q4 2012,618
Q1 2013,665
Q2 2013,699
Q3 2013,728
Q4 2013,757
Q1 2014,802
Q2 2014,829
Q3 2014,864
Q4 2014,890
Q1 2015,936
Q2 2015,968
Q3 2015,1007
Q4 2015,1038
Q1 2016,1090
Q2 2016,1128
Q3 2016,1179
Q4 2016,1227
Q1 2017,1284
Q2 2017,1325
Q3 2017,1368
Q4 2017,1401
Q1 2018,1449
Q2 2018,1471
Q3 2018,1495
Q4 2018,1523
Q1 2019,1562
Q2 2019,1587
Q3 2019,1623
Q4 2019,1657
Q1 2020,1734
Q2 2020,1785
Q3 2020,1820
Q4 2020,1845
Original file line number Diff line number Diff line change
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Content type,Post engagement rate
Total,0.11
Photos,0.18
Videos,0.13
Links,0.05
Status,0.19
Original file line number Diff line number Diff line change
@@ -0,0 +1,9 @@
Quarter,Hours watched(millions)
Q1 2019,165
Q2 2019,198
Q3 2019,269
Q4 2019,460
Q1 2020,554
Q2 2020,830
Q3 2020,815
Q4 2020,901
Original file line number Diff line number Diff line change
@@ -0,0 +1,9 @@
Quarter,Hours streamed(millions)
Q1 2019,2
Q2 2019,2
Q3 2019,3
Q4 2019,4
Q1 2020,5
Q2 2020,6
Q3 2020,8
Q4 2020,15
Original file line number Diff line number Diff line change
@@ -0,0 +1,9 @@
Quarter,Facebook,YouTube,Twitch,Mixer
Q1 2019,80,330,1300,40
Q2 2019,90,340,1300,50
Q3 2019,120,320,1300,50
Q4 2019,210,430,1200,40
Q1 2020,210,500,140,40
Q2 2020,260,700,2300,50
Q3 2020,370,760,2100,0
Q4 2020,410,870,2500,0
Original file line number Diff line number Diff line change
@@ -0,0 +1,9 @@
Platform,Percentage_marketers
Facebook,94
Instagram,76
LinkedIn,59
Twitter,53
YouTube,53
Pinterest,25
Snapchat,5
TikTok,5
Original file line number Diff line number Diff line change
@@ -0,0 +1,8 @@
Platform,Percentage_of_marketers
Facebook,59
Instagram,17
LinkedIn,14
YouTube,5
Twitter,3
Pinterest,1
Messenger Bots,1
Original file line number Diff line number Diff line change
@@ -0,0 +1,10 @@
Platform,Percentage buying ads
Facebook,70
Instagram,41
Don’t use,26
LinkedIn,15
YouTube,14
Messenger,9
Twitter,8
Pinterest,4
Snapchat,1
Original file line number Diff line number Diff line change
@@ -0,0 +1,8 @@
Platform,Q1 2019,Q2 2019,Q3 2019,Q4 2019,Q1 2020
Facebook,49.9,49.5,53.5,50.5,42.6
Twitter,7.7,7.8,7.6,17.3,24.5
Pinterest,34.4,33,33.6,21.2,18.3
Instagram,1.4,1.8,2.1,8.3,12.1
YouTube,1.3,1.5,1.4,1.3,1.3
Reddit,3.7,4.9,0.6,0.5,0.5
Other,0.5,0.4,0.4,0.3,0.3
Original file line number Diff line number Diff line change
@@ -0,0 +1,8 @@
Company,Ad sales(USD billion)
Facebook,84
Google,147
ByteDance*,37
Alibaba,27
Amazon,21.4
Tencent,12.5
Baidu,11
Original file line number Diff line number Diff line change
@@ -0,0 +1,6 @@
Month,Traffic(billions)
Oct_20,26.1
Nov_20,25.5
Dec_20,25.3
Jan_21,23.1
Feb_21,20.3
Original file line number Diff line number Diff line change
@@ -0,0 +1,4 @@
Year,Downloads(millions)
2018,710
2019,685
2020,985
Original file line number Diff line number Diff line change
@@ -0,0 +1,17 @@
Quarter,US & Canada,Europe,Asia_Pacific,Rest_of_World
Q1 2017,234,354,716,632
Q2 2017,236,360,756,654
Q3 2017,239,364,794,675
Q4 2017,239,370,828,692
Q1 2018,241,377,873,705
Q2 2018,241,376,894,723
Q3 2018,242,375,917,736
Q4 2018,242,381,947,750
Q1 2019,243,384,981,768
Q2 2019,244,385,1003,782
Q3 2019,247,387,1013,802
Q4 2019,248,394,1038,817
Q1 2020,253,406,1093,851
Q2 2020,256,410,1142,892
Q3 2020,255,413,1166,906
Q4 2020,258,419,1199,921
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