marketplace-apis-guide.md

title	description	ms.service	ms.subservice	ms.topic	author	ms.author	ms.date
Align your business with our eCommerce platform and Azure Marketplace	Align your business with our eCommerce platform (Azure Marketplace).	marketplace	partnercenter-marketplace-publisher	how-to	MarlEva	maevan	05/13/2021

Align your business with our e-commerce platform

This article describes how the commercial marketplace User Interface (UI) and programmatic Application Programming Interfaces (APIs) combine to support your business processes. The links under the API point to the specific interfaces developers can use to integrate their CRM system with the commercial marketplace.

Overview of activities

The activities below are not sequential. The activity you use is dependent on your business needs and sales processes. This guide shows how to integrate different APIs to automate each activity.

Activity	ISV sales activities	Corresponding Marketplace API	Corresponding Marketplace UI
1. Product Marketing	Create product messaging, positioning, promotion, pricing	Create product messaging, positioning, promotion, pricing Partner Ingestion API Azure Apps Onboarding API	Create product messaging, positioning, promotion, pricing Partner Center (PC) → Offer Creation
2. Demand Generation	Product Promotion Lead nurturing Eval, trial & PoC	Product Promotion Lead nurturing Eval, trial & PoC Lead CRM Connector for D365, SFDC and Marketo Co-Sell Connector for SalesForce CRM Co-Sell Connector for Dynamics 365 CRM	Product Promotion Lead nurturing Eval, trial & PoC Azure Marketplace and AppSource PC Marketplace Insights PC Co-Sell Opportunities
3. Negotiation and Quote Creation	T&Cs Pricing Discount approvals Final quote	T&Cs Pricing Discount approvals Final quote CPP API for VM's Microsoft Graph for AAD API Partner Center '7' API Family	T&Cs Pricing Discount approvals Final quote PC → Plans (public or private)
4. Sale	Contract signing Revenue Recognition Invoicing Billing	Contract signing Revenue Recognition Invoicing Billing SaaS fulfillment API v.2 Reporting APIs	Contract signing Revenue Recognition Invoicing Billing Azure portal / Admin Center PC Marketplace Rewards PC Payouts Reports PC Marketplace Analytics PC Co-Sell Closing
5. Maintenance	Recurring billing Overages Product Support	Recurring billing Overages Product Support SaaS/AMAs: Billing APIs SaaS fulfillment API v.2 Partner Payouts API github Metered billing API (EA Customer) Azure Consumption API (EA Customer) Azure Charges List API	Recurring billing Overages Product Support PC Payouts Reports PC Marketplace Analytics
6. Contract End	Renew or Terminate	Renew or Terminate SaaS fulfillment API v.2 AMA/VM's: auto-renew	Renew or Terminate PC Marketplace Analytics

Next steps

• Visit the links above for each API as needed.